New patients in your neighbourhood are searching for a dentist right now. Corporate chains show up first — not because they are better, but because they outmarket you. We exist to change that.
New patients in your neighbourhood are searching for a dentist right now. Corporate chains show up first, not because they are better, but because they outmarket you. We exist to change that.
4.9 / 5
We’ve helped 65+ businesses
hit their targets—yours could be next.
In Practice Today
What you are
quietly up
against.
As a third-year dental student, I understand your patient's fears, their questions, and what makes them trust a practice before they ever walk in. That is the lens we bring to every strategy we build.
Fatima Niaz
Cofounder - Dental Marketing Lead
001
The Growth Gap
New patients decide before they ever call.
They have already searched, read reviews, and formed an opinion. The practice that shows up first gets the appointment. The rest do not get considered.
001
The Growth Gap
New patients decide before they ever call.
They have already searched, read reviews, and formed an opinion. The practice that shows up first gets the appointment. The rest do not get considered.
001
The Growth Gap
New patients decide before they ever call.
They have already searched, read reviews, and formed an opinion. The practice that shows up first gets the appointment. The rest do not get considered.
002
The Decision Window
New patients decide before they ever call.
They have already searched, read reviews, and formed an opinion. The practice that shows up first gets the appointment. The rest do not get considered.
002
The Decision Window
New patients decide before they ever call.
They have already searched, read reviews, and formed an opinion. The practice that shows up first gets the appointment. The rest do not get considered.
002
The Decision Window
New patients decide before they ever call.
They have already searched, read reviews, and formed an opinion. The practice that shows up first gets the appointment. The rest do not get considered.
003
The Silent Drain
Lapsed patients are walking out quietly every year.
The average practice loses 15 to 20 percent of its patient base annually. Not from bad experiences — just from silence. Nobody followed up.
003
The Silent Drain
Lapsed patients are walking out quietly every year.
The average practice loses 15 to 20 percent of its patient base annually. Not from bad experiences — just from silence. Nobody followed up.
003
The Silent Drain
Lapsed patients are walking out quietly every year.
The average practice loses 15 to 20 percent of its patient base annually. Not from bad experiences — just from silence. Nobody followed up.
ADA Health Policy Institute
The annual rate at which dental practice expenses are growing — more than three times faster than revenues. Independent dentists are earning less in real terms every year.
2025
ADA Health Policy Institute
The annual rate at which dental practice expenses are growing — more than three times faster than revenues. Independent dentists are earning less in real terms every year.
2025
ADA Health Policy Institute
The annual rate at which dental practice expenses are growing — more than three times faster than revenues. Independent dentists are earning less in real terms every year.
2025
Henry Schein
of a practice's active patients leave every year — not from bad experiences, but simply because nobody followed up.
2024
Henry Schein
of a practice's active patients leave every year — not from bad experiences, but simply because nobody followed up.
2024
Henry Schein
of a practice's active patients leave every year — not from bad experiences, but simply because nobody followed up.
2024
ADA Health Policy Institute
The share of dentists who still own their own practice — down from 84.7% in 2005 and falling every year.
2023
ADA Health Policy Institute
The share of dentists who still own their own practice — down from 84.7% in 2005 and falling every year.
2023
ADA Health Policy Institute
The share of dentists who still own their own practice — down from 84.7% in 2005 and falling every year.
2023
So Here Is What We Do About It.
Every service below was built around a gap that independent practices face every day. Nothing borrowed. Nothing generic.
Local SEO & Google Business Profile
Local SEO & Google Business Profile
001
When a patient in your neighbourhood searches for a dentist, your practice needs to be the first thing they see. Right now it probably is not. We fix that — your specific zip code, your specific treatments, showing up at the exact moment someone is ready to book.
Google Ads, Local Service Ads & Meta
Google Ads, Local Service Ads & Meta
002
While you are focused on patient care, competitors are running ads targeting the exact patients you want. We put your practice in front of them first — on Google at the moment they are searching, and on Meta during the weeks they are researching before they decide.
Social Media & Content Creation
Social Media & Content Creation
003
Patients check your social presence before they call. A dormant page with three posts from last year is a red flag. We keep it active, consistent, and human — your team, your results, your patients' stories. You focus on the chair.
Reviews & Patient Recall
Reviews & Patient Recall
004
Your reviews are what a new patient reads before they ever speak to anyone at your practice. We build your count steadily through automated post-appointment requests — and bring back patients who went quiet through automated recall sequences.
AI Automation & Smart Systems
AI Automation & Smart Systems
005
Leads go cold when nobody follows up fast enough. Lapsed patients drift away when nobody reaches out. We automate both — so your practice is always in touch, even when your team has gone home.
Local SEO & Google Business Profile
Local SEO & Google Business Profile
001
When a patient in your neighbourhood searches for a dentist, your practice needs to be the first thing they see. Right now it probably is not. We fix that — your specific zip code, your specific treatments, showing up at the exact moment someone is ready to book.
Google Ads, Local Service Ads & Meta
Google Ads, Local Service Ads & Meta
002
While you are focused on patient care, competitors are running ads targeting the exact patients you want. We put your practice in front of them first — on Google at the moment they are searching, and on Meta during the weeks they are researching before they decide.
Social Media & Content Creation
Social Media & Content Creation
003
Patients check your social presence before they call. A dormant page with three posts from last year is a red flag. We keep it active, consistent, and human — your team, your results, your patients' stories. You focus on the chair.
Reviews & Patient Recall
Reviews & Patient Recall
004
Your reviews are what a new patient reads before they ever speak to anyone at your practice. We build your count steadily through automated post-appointment requests — and bring back patients who went quiet through automated recall sequences.
AI Automation & Smart Systems
AI Automation & Smart Systems
005
Leads go cold when nobody follows up fast enough. Lapsed patients drift away when nobody reaches out. We automate both — so your practice is always in touch, even when your team has gone home.
The process
How We Work
Each phase is handled by specialists who work together seamlessly, ensuring nothing falls through the cracks.
Abubakar Niaz
Strategy Lead
001
Discovery
We Start With Your Numbers
Before we recommend anything, we look at where your practice actually stands — current revenue, monthly returning patients, and what your numbers tell us about where the real opportunities are.
001
Discovery
We Start With Your Numbers
Before we recommend anything, we look at where your practice actually stands — current revenue, monthly returning patients, and what your numbers tell us about where the real opportunities are.
001
Discovery
We Start With Your Numbers
Before we recommend anything, we look at where your practice actually stands — current revenue, monthly returning patients, and what your numbers tell us about where the real opportunities are.
002
Building Your Budget
We Build Around What Makes Sense For You
Industry best practice for a growing dental practice is 5 to 8 percent of gross revenue allocated to marketing. We take that number and deploy it exclusively on the highest impact gaps first — nothing is spent on low priority channels until the foundation is producing results.
002
Building Your Budget
We Build Around What Makes Sense For You
Industry best practice for a growing dental practice is 5 to 8 percent of gross revenue allocated to marketing. We take that number and deploy it exclusively on the highest impact gaps first — nothing is spent on low priority channels until the foundation is producing results.
002
Building Your Budget
We Build Around What Makes Sense For You
Industry best practice for a growing dental practice is 5 to 8 percent of gross revenue allocated to marketing. We take that number and deploy it exclusively on the highest impact gaps first — nothing is spent on low priority channels until the foundation is producing results.
003
The Custom Plan
Built Around Your Practice. Not A Template.
No guessing. Every decision in your plan is justified against your specific situation — where you are today, where you want to go, and what will move the needle fastest to get you there.
003
The Custom Plan
Built Around Your Practice. Not A Template.
No guessing. Every decision in your plan is justified against your specific situation — where you are today, where you want to go, and what will move the needle fastest to get you there.
003
The Custom Plan
Built Around Your Practice. Not A Template.
No guessing. Every decision in your plan is justified against your specific situation — where you are today, where you want to go, and what will move the needle fastest to get you there.
004
Execution
Highest Priorities First. Always.
The budget goes to what matters most right now. We fix the biggest gaps first, build the foundation, and activate paid campaigns only when the groundwork is in place.
004
Execution
Highest Priorities First. Always.
The budget goes to what matters most right now. We fix the biggest gaps first, build the foundation, and activate paid campaigns only when the groundwork is in place.
004
Execution
Highest Priorities First. Always.
The budget goes to what matters most right now. We fix the biggest gaps first, build the foundation, and activate paid campaigns only when the groundwork is in place.
005
Growth
The System Scales As Your Revenue Does.
As results come in and revenue grows, the marketing investment grows with it. New channels are added only when existing ones are performing — the budget always grows in proportion to the return it generates.
005
Growth
The System Scales As Your Revenue Does.
As results come in and revenue grows, the marketing investment grows with it. New channels are added only when existing ones are performing — the budget always grows in proportion to the return it generates.
005
Growth
The System Scales As Your Revenue Does.
As results come in and revenue grows, the marketing investment grows with it. New channels are added only when existing ones are performing — the budget always grows in proportion to the return it generates.
005
Growth
The System Scales As Your Revenue Does.
As results come in and revenue grows, the marketing investment grows with it. New channels are added only when existing ones are performing — the budget always grows in proportion to the return it generates.
Stories.
“Northstar pulled everything together, rebrand, packaging, product photography, a clean Shopify build, and steady social. Our brand finally looks and feels like us, and customers notice.”
Zara Tahir
Founder, Yellowberryy
Our clients don’t just hire us for our skills — they stay with us because we consistently deliver clarity, speed, and measurable outcomes.
“Northstar pulled everything together, rebrand, packaging, product photography, a clean Shopify build, and steady social. Our brand finally looks and feels like us, and customers notice.”
Zara Tahir
Founder, Yellowberryy
Our clients don’t just hire us for our skills — they stay with us because we consistently deliver clarity, speed, and measurable outcomes.
“Northstar pulled everything together, rebrand, packaging, product photography, a clean Shopify build, and steady social. Our brand finally looks and feels like us, and customers notice.”
Zara Tahir
Founder, Yellowberryy
Our clients don’t just hire us for our skills — they stay with us because we consistently deliver clarity, speed, and measurable outcomes.
NSD®
FAQ.
Here you'll find clear answers to common questions. And if there’s anything else you’d like to know, we're always happy to chat.
NSD works across multiple industries — but for independent dental practices we have built a dedicated track and pipeline led by Fatima, a third-year dental student, entrepreneur, and marketing enthusiast, supported by our full team of specialists. You get focused expertise, not a generalist approach.
We do not quote a number before understanding your practice. The marketing investment we recommend is typically 5 to 8 percent of your gross revenue — and that number covers everything. Our service fee, content creation, ad spend, and any subscriptions or tools required. Nothing is billed on top of it. We discuss the exact figure in the strategy session once we understand where your practice stands.
Most agencies walk in with a package and start billing. We start by understanding your revenue, your patient base, and your specific gaps — and build everything around that. Nothing gets spent until we know exactly what it is going to do for your practice.
One strategy session to align on your goals and brief monthly check-ins to review results. Everything else we handle. You stay at the chair.
The first two months are foundation — SEO, Google Business Profile, reviews. No ad spend yet. Month three, paid campaigns go live onto a fully prepared platform. Early organic movement typically shows within 60 to 90 days.
That is completely fine. The audit we conduct shows specifically what is and is not being covered right now. Many practices find there are gaps their current agency is not addressing. The strategy session costs nothing and takes thirty minutes.
NSD works across multiple industries — but for independent dental practices we have built a dedicated track and pipeline led by Fatima, a third-year dental student, entrepreneur, and marketing enthusiast, supported by our full team of specialists. You get focused expertise, not a generalist approach.
We do not quote a number before understanding your practice. The marketing investment we recommend is typically 5 to 8 percent of your gross revenue — and that number covers everything. Our service fee, content creation, ad spend, and any subscriptions or tools required. Nothing is billed on top of it. We discuss the exact figure in the strategy session once we understand where your practice stands.
Most agencies walk in with a package and start billing. We start by understanding your revenue, your patient base, and your specific gaps — and build everything around that. Nothing gets spent until we know exactly what it is going to do for your practice.
One strategy session to align on your goals and brief monthly check-ins to review results. Everything else we handle. You stay at the chair.
The first two months are foundation — SEO, Google Business Profile, reviews. No ad spend yet. Month three, paid campaigns go live onto a fully prepared platform. Early organic movement typically shows within 60 to 90 days.
That is completely fine. The audit we conduct shows specifically what is and is not being covered right now. Many practices find there are gaps their current agency is not addressing. The strategy session costs nothing and takes thirty minutes.
NSD works across multiple industries — but for independent dental practices we have built a dedicated track and pipeline led by Fatima, a third-year dental student, entrepreneur, and marketing enthusiast, supported by our full team of specialists. You get focused expertise, not a generalist approach.
We do not quote a number before understanding your practice. The marketing investment we recommend is typically 5 to 8 percent of your gross revenue — and that number covers everything. Our service fee, content creation, ad spend, and any subscriptions or tools required. Nothing is billed on top of it. We discuss the exact figure in the strategy session once we understand where your practice stands.
Most agencies walk in with a package and start billing. We start by understanding your revenue, your patient base, and your specific gaps — and build everything around that. Nothing gets spent until we know exactly what it is going to do for your practice.
One strategy session to align on your goals and brief monthly check-ins to review results. Everything else we handle. You stay at the chair.
The first two months are foundation — SEO, Google Business Profile, reviews. No ad spend yet. Month three, paid campaigns go live onto a fully prepared platform. Early organic movement typically shows within 60 to 90 days.
That is completely fine. The audit we conduct shows specifically what is and is not being covered right now. Many practices find there are gaps their current agency is not addressing. The strategy session costs nothing and takes thirty minutes.
NSD works across multiple industries — but for independent dental practices we have built a dedicated track and pipeline led by Fatima, a third-year dental student, entrepreneur, and marketing enthusiast, supported by our full team of specialists. You get focused expertise, not a generalist approach.
We do not quote a number before understanding your practice. The marketing investment we recommend is typically 5 to 8 percent of your gross revenue — and that number covers everything. Our service fee, content creation, ad spend, and any subscriptions or tools required. Nothing is billed on top of it. We discuss the exact figure in the strategy session once we understand where your practice stands.
Most agencies walk in with a package and start billing. We start by understanding your revenue, your patient base, and your specific gaps — and build everything around that. Nothing gets spent until we know exactly what it is going to do for your practice.
One strategy session to align on your goals and brief monthly check-ins to review results. Everything else we handle. You stay at the chair.
The first two months are foundation — SEO, Google Business Profile, reviews. No ad spend yet. Month three, paid campaigns go live onto a fully prepared platform. Early organic movement typically shows within 60 to 90 days.
That is completely fine. The audit we conduct shows specifically what is and is not being covered right now. Many practices find there are gaps their current agency is not addressing. The strategy session costs nothing and takes thirty minutes.
Northstar Digital®
Stay in the loop.
Smart updates for smart people.
Northstar Digital®
Stay in the loop.
Smart updates for smart people.
Northstar Digital®
Stay in the loop.
Smart updates for smart people.
Northstar Digital®
Stay in the loop.
Smart updates for smart people.